Greenberg did not detail what role Allen & Co. This marketing company of his, we think, is going to be a big winner and mostly because of Maverick.” “We think that Maverick Carter is an extraordinary young talent, and we at Allen & Co. “I have been talking to Maverick for some time about his marketing company,” said Steve Greenberg, managing director of Allen & Co. on potential business opportunities, including new investors in that company, sources said. And at the same time that James’ contract agent is in talks to be acquired by CAA, Carter is being advised by powerful New York investment firm Allen & Co. James has his own marketing company, LRMR Marketing, run by childhood friend Maverick Carter. Some sources said that CAA would not have any part in working on future endorsement deals for the Cleveland Cavaliers star, but another source said that was not the case. It is not clear whether CAA would have any stake in marketing representation for James. The deal would also provide a link between Hollywood’s most powerful entertainment agency, which boasts clients such as Will Smith, George Clooney, Steven Spielberg and Jerry Bruckheimer, and one of the iconic athletes in sports today. The deal would give CAA, which acquired the practices of prominent football, baseball and hockey agents last year, a presence in all four major American team sports. Rose and a CAA spokesman would not comment. 1 NBA draft pick, Andrea Bargnani, as soon as this week, sources said. Now Liz Mullen of the Sports Business Journal reports that Leon Rose's practice has been sold to CAA:ĬAA could announce that it has acquired Rose’s practice, which represents several NBA stars, including Allen Iverson and last year’s No.

LeBron James, Allen Iverson, Andrea Bargnani, Richard Hamilton. (And if you're wondering who William Wesley is, click the link on the right and read all day, from the bottom up.)Ĭlearly, Rose has amazing clients.

(And, as recruiting players is apparently much more difficult and time-consuming than representing them in negotiations where most of the terms are fixed, a handsome share to the recruiter is probably appropriate.) That work, I have heard again and again, is done largely by William Wesley, in exchange for a handsome percentage of the fees. Sources-and not just a few of them-have told me for more than a year that Leon Rose does very little to recruit the vast majority of his clients. You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser

Leon rose